TARGET: MORE IN STORE

With an ambitious goal of introducing 12 owned brands over 2 years, Target wanted to get guests excited about all the ‘more’ they could expect from their favorite store.

For Fall 2017, we took the idea of 'more' and ran with it, creating an epic parade of people, outfits, and personality for the launch of their first three owned brands: A New Day for her, Goodfellow & Co. for him and Project 62 for home.

The campaign featured Target’s biggest and most inclusive cast to date, bringing models, chefs, poets, influencers and athletes together. Maye Musk, Cleo Wade, Robbie Rogers, Karolína Kurková, Danell Leyva, Natalia Jiménez and the fiercest fashionista Zuri were side-by-side in broadcast, print, and digital. Even our remix of the the disco classic “More, More, More” was performed by rising star, Dagny.

We partnered with The New York Times and Vogue to create multi-page editorial content (24-pages in Vogue, a dream) to cement these brands and demonstrate our renewed commitment to style in a big way.

We also partnered up with The Voice to bring back previous winners Alisan Porter, Sundance Head and Chris Blue to perform their take on our campaign's song.

Target: My Kind Of Holiday

Target: Happy Together