IT’S ON PRIME
From movies to music to fast, free delivery, Prime has been bringing members closer to what they care about since 2005. But nearly 20 years later, Prime was losing some of its luster to a growing younger audience.
We created a new global brand platform to remind customers that whatever they’re into, it’s on Prime.
Over the course of a year, we created five films and countless social, digital and OOH assets in partnership with W+K London.
The work has run in 15 countries and growing.
Awards
Cannes Lions Film Shortlist - “Tache”
Clio Film Craft Bronze - “Tache”
Press