MEGAN THEE ____
In the summer of ‘24, Megan Thee Stallion was announcing her most anticipated album yet. At the same time, Amazon was revealing the dates for the 10th annual Prime Day. We wanted to create a cultural moment —with an unexpected collab— to get shoppers and fans excited to shop.
We teamed up with Megan Thee Stallion to create a brand new bonus track for her upcoming album that doubled as our biggest Prime Day ad ever. “It’s Prime Day” also got an official music video (that was fully shoppable) where Megan dropped her name and used Prime Day deals to reinvent herself.
Days before the album release, Megan dropped a teaser for the new song. When the video and song finally dropped, everyone wasn’t just talking about Amazon Prime Day — they were singing about it.
Thee Hot Girl also dropped Prime Day-themed “Hot Girl Tips” on her socials to keep up the energy heading into the big sale.
The album blew up, and so did our track.
In total, the campaign garnered 1.8B impressions and an 11% increase in sales, which led to the biggest Prime Day ever.
And most importantly, the hotties gave the us their stamp of approval. Periodt.
Awards
Clios Use of Music in Film/Video Advertising Craft, Grand Clio
Clios Branded Entertainment & Content, Gold
Clios Use of Music in Advertising, Gold
Clios Sponsorship, Partnership & Collaborations, Gold
Clios Use of Music in Film 61 Seconds to 5 min, Silver
Clios Use of Music in Film/Video Score, Silver
Clios Use of Music in Film/Video Songwriting, Silver
One Show Artist/Brand Collaboration, Bronze Pencil
One Show Branded Content, Merit
The Webbys Best Original Music/Music Supervision, People's Voice Winner
AICP Shortlist x5