In the summer of ‘24, Megan Thee Stallion was announcing her most anticipated album yet. At the same time, Amazon was revealing the dates for the 10th annual Prime Day. We wanted to create a cultural moment —with an unexpected collab— to get shoppers and fans excited to shop.
We teamed up with Megan Thee Stallion to create a brand new bonus track for her upcoming album that doubled as our biggest Prime Day ad ever. “It’s Prime Day” also got an official music video (that was fully shoppable) where Megan dropped her name and used Prime Day deals to reinvent herself.
Days before the album release, Megan dropped a teaser for the new song. When the video and song finally dropped, everyone wasn’t just talking about Amazon Prime Day — they were singing about it.
